NOVACOOP - FIORFOOD

Fiorfood Opening

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Nova Coop Fiorfood Opening

EVENT

An architectural light design show inspired by Fiorfood’s pay-off – FOOD AND EMOTIONS – which was attended by around 800 people. Institutional contributions were interspersed by unexpected performances by an actor and a musician appearing from the windows above the stage, respectively reciting “The Greedy” of Gozzano and playing a jazz repertoire. The ceremony ended with the cutting of the ribbon, celebrated by a Kabuki drop and a swing soundtrack. At the end, the entrance of a gospel choir framed by a paper snowfall to deliberately give it a Christmas flavour.
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