One hundred participants: journalists, bloggers, influencers and top clients invited to discover the world and lifestyle of Guinness.
A journey through history, product tasting and emotions.
Edutainment with Irish ambassadors, archivists and brewers. A menu created specifically to bring out the best of the product.
Set-up and live music in a perfect Irish pub style.
See the in-store campaign
See the digital and social strategy
#madeinmagicbox