25th Anniversary


Petronas Lubricants International – Selenia 25th Anniversary


One heartbeat, one pulsing oil drop. Two events created to celebrate the 25th Anniversary of Selenia. Two venues: Petronas headquarters in Villastellone and Palazzo della Luce in Turin. Two targets: employees and a selection of stakeholders, top clients, partners and institutions. Heartbeats – the concept of both events – has been created to gather each part of the project and represents the parallelism between the engine – heart of the vehicles – and the lubricant – life-blood of the cars. Magic Box has produced for Petronas two event-shows full of 3D graphics, liquid architectures and an emotional 180 seconds celebration movie.