PUMA EYEWEAR

“NO CAGE”: Puma eyewear invades London

“NO CAGE”: Puma eyewear invades London with Magic Box Events

BRAND ACTIVATION

There are no cages that can contain the energy of a puma. The worldwide campaign created by Libera Brand Building to promote Puma’s Eyewear line starts from this “No Cage” concept. The Group is taking care of the entire communication strategy, with Magic Box Events at the helm to organise a brand activation that has invaded the streets of London. The famous Storm Free Run team gave the public a dynamic and engaging parkour performance that was filmed by all the major London media #NoCage.

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